TO UNDERSTAND THE RISKS ANY ARTIST -- MARTIN
SCORSESE, Courtney Love, you -- takes when
signing a contract, it helps to start with Dr. Seuss. In 1968,
Theodor Seuss Geisel (a.k.a. Dr. Seuss) sued a toy company called
Poynter Products Inc. because it was marketing dolls based on his
cartoons without his permission and, outrageously, putting his name
on them. He hated the dolls, calling them "tasteless, unattractive
and of inferior quality." He wanted the courts to stop the company
from making the dolls and from using his name.
Perhaps you can see what's coming. The courts ruled
against him. Twice. They told him he'd signed away all his rights to
the cartoons on which the dolls were based when he published those
cartoons in Liberty magazine in 1932. That's the way copyright
law worked until relatively recently: By signing away one right --
the right to publish -- you automatically signed away all rights. And
that was not explicitly stated in contracts; it was just understood.
Or not. Either way, if the matter went to court, business won and art
lost.
Artists' rights in the U.S. are still pretty shoddy
today. Artists have many more legal recourses and protections now
than they did when Geisel was making his case, but mostly America's
laws regarding artists continue to reflect our national attitude
toward artists: These are weird, potentially dangerous people who
often care less about money than is acceptable. That's true whether
you're a painter, writer, cartoonist, songwriter, director, dancer,
or anyone else who's trying to create something you want other people
to see or hear. Business is our national art form, and business is
deeply suspicious of art. So is our court system.
Right now an interesting smattering of lawsuits is
dealing with this uneasy relationship among business, the law and
art. There's Courtney Love, of course. Then there's the case the U.S.
Supreme Court decided last month -- in The New York Times vs.
Tasini the court ruled in favor of freelancers and said the
Times cannot put their work on databases like Lexis-Nexis
without their permission. Jerry Greenberg, a photographer, just
finished suing National Geographic. A bunch of freelancers are
suing The Boston Globe. Last week, a federal court ruled that
William Styron and Kurt Vonnegut, and not their publisher, Random
House, hold the electronic publishing rights for various of their
books.
These cases are about copyright -- who owns the work? --
and about contracts. They are also only the latest in a long line of
artists' legal battles over those exact issues. Every time a new
technology -- like radio, or "talkies," or the Internet -- comes
along, business and art fight for control of it. The lawsuits tell
the story of that fight, and the case law that emerges then becomes
part of the patchwork of legal rights artists have in the U.S.
I know I mentioned Courtney Love early on, but I'm not
going to talk much about her lawsuit against Vivendi Universal, even
though it's important, because it's been written about plenty.
Instead, let's talk about freelance writers. If by chance you are a
freelance writer, you might have noticed some odd additions to your
contracts in the last few years. Lines like: "Publication claims all
rights to the article in all media now existing or yet to be invented
or imagined, and all other means and forms of exploitation, in
perpetuity, throughout the universe."
Officially, these are called "all rights" contracts. I
call them "infinity times infinity" contracts. (L.A. Weekly
doesn't use all-rights contracts, but does ask for electronic
rights.) They are the publishing industry's hysterical power grab in
response to the Internet and, to a lesser degree, to CD-ROMs. These
are companies that have seen their profits decline steadily for
years, and suddenly a way to reverse this trend revealed itself:
reusing, repackaging and re-selling stories on the Internet and other
media. For instance, the New York Times Company (which owns The
New York Times, The Boston Globe and a bunch of small,
regional papers) makes big bucks selling its content to Lexis-Nexis.
The only thing publishers had to do to make this new money was make
sure to get all rights, throughout the universe, to any story bought
by the publisher.
But even as publishers changed their contracts, they
started getting sued. Jonathan Tasini, head of the National Writers
Union (of which I'm a member), and other freelancers sued The New
York Times.
Meanwhile, Greenberg had been selling his photographs
to National Geographic for 40 years. But when the magazine got
ready to put out a 30-disk CD-ROM set celebrating its 108 years,
including several of his photographs without his permission and
without paying him, he sued. He pointed out that his contract said
that after any given photograph was published, the copyright reverted
to him. National Geographic countered that the CD-ROM was no
different from having the pictures appear in bound copies of the
magazine, or on microfilm, as they do in libraries.
The case clearly had big publishers freaked. Gannett
Company, the New York Times Company, the Magazine Publishers of
America, and the Newspaper Association of America all filed briefs
supporting National Geographic. They lost, though. The court
ruled in Greenberg's favor this past March, saying National
Geographic violated copyright law and should pay Greenberg's
legal fees.
Greenberg's case is a victory for freelancers, and so
is Tasini. But all-rights contracts make those victories
disappointingly narrow, since most current and future freelancers now
sign away all the rights on which Greenberg and Tasini based their
lawsuits. Often, that's how it goes when artists sue over their
contracts: They win the battle but lose the war, as businesses
regroup to close whatever loopholes the lawsuits slipped
through.
BUT BOTH THE GREENBERG AND TASINI RULINGS
ARE important, and the Supreme Court victory in
the Tasini case in particular is a big deal -- symbolically and
actually. Publishers around the country have been trying to get more
without paying more by pretending that it's not more, and Justice
Ruth Bader Ginsburg, writing for the majority in the Tasini case,
told them flat out that the Supreme Court isn't going to back them on
that. When The New York Times sulkily threatened that an
unfavorable ruling would force them to strip freelance articles from
online databases, Ginsburg reminded them that there was another
option: Just pay the freelancers. "In any event," she concluded
crisply, "speculation about future harms is no basis for this Court
to shrink authorial rights Congress established."
Lower courts will keep Ginsburg's opinion and the
Greenberg case in mind when new cases -- like The Boston Globe
suit -- come their way. In fact, Greenberg was already cited in the
battle over Styron's and Vonnegut's books last week. Styron and
Vonnegut sold the electronic publishing rights for some of their
books -- Sophie's Choice, The Confessions of Nat Turner,
Slaughterhouse-Five and Breakfast of Champions, among
others -- to a small e-publishing company called Rosetta Books.
Random House, which first published those books, went to court to
stop Rosetta from putting them out as e-books.
Random House doesn't want the competition, of course,
which is understandable. In its mind, the contracts with Vonnegut and
Styron that give Random House exclusive rights to publish the work
"in book form" automatically includes e-books. But that self-serving
assumption of rights -- if we have this right, then we also have that
one, and that other one, etc. -- is exactly what the major reforms in
copyright law since Geisel's time have worked to undo. The rule since
1978 has been that any right the publisher doesn't specifically take
for itself in a contract remains with the author. That's why Random
House's contracts with Vonnegut and Styron go to the trouble of
listing all the rights the publisher has -- to license the works to
book clubs, to reprint them, to put them in anthologies, digests,
magazine condensations, and microfilms. E-book rights are not on that
list, so the court denied Random House's request for an injunction
against Rosetta Books. This is why all-rights contracts, which are
starting to show up in book publishing as well as in magazine and
newspaper contracts, are so dangerous. Their whole purpose is to
undermine the crucial principle that each right in a contract must be
claimed separately and specifically, and that any right not claimed
remains with the author.
All these cases are definitely about money, but they're
also about control. What artistic integrity means, in practical
terms, is that you want to have control over how your art is
presented to the public. That's what Courtney Love says her lawsuit
is about -- parent company Vivendi Universal doesn't understand her
as an artist, and she signed with Geffen specifically to avoid being
part of a big, anonymous corporation that wouldn't know how to
promote her. Control is an even bigger problem for artists in the
U.S. than money, because in our legal system, once you buy something,
you're supposed to be able to do what you want with it, whether it's
a painting or a Honda. So if you're a big corporation and you
commission a sculpture for your front lobby, you want the power to
move the sculpture anywhere you want, get rid of part of it if it's
in the way, repaint it if you change the lobby's color scheme. Such
changes are, of course, an artist's worst nightmare.
For years, artists of all kinds thought the way to end
this nightmare was to get the United States to sign the Berne
Convention, an international copyright law with a much more complete
take on artists' rights than U.S. copyright law. Berne recognizes not
just monetary rights, but also what it calls "moral rights," which
protect artists' visions for their artwork.
The first moral right, under Berne, is that artists are
the sole judge of when their work is a finished creation, and whether
and when it can be displayed. If artists renege on a contract,
they're liable for damages, but a court cannot order them to deliver
their work. Second, artists have the right to attach their name to
their work, to prevent the work of others from being attributed to
them, and to prevent their work from being attributed to others. This
right is separate from copyright, by the way, so that even if artists
sign away copyright to someone else, the artists, as creators, still
retain this so-called "right of paternity." Third, and perhaps most
important, work cannot be distorted or altered once that work has
been made public. So from the moment a movie is released, a book
published, a song played on the radio, it cannot be altered except as
expressly permitted by the artist.
Directors are among the most insistent on the
importance of moral rights. Martin Scorsese, Steven Spielberg, George
Lucas and Sydney Pollack are big moral-rights advocates. They saw
what happened to Otto Preminger when he tried to stop Columbia
Pictures from airing an edited-for-television version of Anatomy
of a Murder. The courts shot him down, saying his contract gave
Columbia "television rights," which, in the courts' view, included
editing his movie to fit TV's schedule. Besides, the courts said, the
cuts Columbia was proposing weren't a big deal; they didn't radically
change the movie. This is the same creepy oh-we'll-be-the-judge-of-
that ruling the court made in the Dr. Seuss case: In the court's
opinion, the dolls were cute and well-made, and he was making a fuss
over nothing.
SO LET'S JUST SIGN THE BERNE CONVENTION AND STOP
all this madness, right? Well, sadly, we already
did, but in such a way that we might as well not have. Here's what
the chair of the Republican Policy Committee wrote after Berne was
approved in 1988: "Its provisions are not directly enforceable in
U.S. courts; instead, the private rights granted by the Convention
exist only to the extent provided for by U.S. law." Translation:
Berne isn't giving American artists any rights they don't already
have, and since U.S. courts have been dismissing the idea of moral
rights for decades, that's not going to change.
Even the Visual Artists Rights Act (VARA) of 1990, an
attempt to introduce a new law specifically granting some moral
rights, hasn't changed the landscape much. VARA only protects "works
of visual art," and even then only single copies or limited editions
of 200 or fewer. Almost immediately after VARA was passed, three
artists tried to sue Helmsley-Spear Inc. under VARA, to prevent the
company from destroying a massive sculpture they'd installed in a
building Helmsley later bought. The artists lost. So much for
VARA.
One of the only bright spots on the gloomy moral-rights
horizon is a case brought by the members of Monty Python in 1976,
when ABC tried to broadcast severely edited versions of three of
their programs. Monty Python had given ABC permission to air the
programs, but when the group saw the edited versions, they filed an
injunction to stop the broadcast, saying the editing "impaired the
integrity" of their work. They couldn't go after ABC for copyright
infringement, because they'd given permission, so they sued under
federal trademark law, the Lanham Act, which protects against
"misrepresentations that may injure [a person's] business or personal
reputation, even where no registered trademark is concerned."
The federal court of appeals in New York ruled in Monty
Python's favor, and in the process gave a rather moving sermon --
though slightly dry -- on behalf of artists' rights. The court
wrote:
I hope you enjoyed reading that because you're not
going to see that kind of language in other court cases. Judges don't
usually see trademark law as protection for artists.
Let me reiterate: We are a nation of business people,
and we find art and artists threatening. We will take artists'
concerns seriously only if they don't cut significantly into the
profit of some industry. VARA, our only real post-Python attempt to
grant moral rights, doesn't cover movies, for instance. Why? Because
the movie industry wouldn't have it.
What's frustrating is that one of the smartest lines
ever written into the U.S. Constitution is the copyright clause --
the foundation on which all later copyright laws rest. Copyright
exists, according to the Constitution, "to promote the progress of
science and useful arts, by securing for limited times to authors and
inventors the exclusive right to their respective writings and
discoveries." In other words, the point of copyright is to serve the
public good, to make our country a better, more interesting place by
giving artists and scientists a financial incentive to keep doing
what they're doing. When you get down to the Constitution, artists
aren't scary freaks, they're all-American. We just have to keep
reminding the courts and Congress of that.
Nancy Updike is a contributing editor to the public
radio program This American Life.
JULY 20 - 26, 2001
Artists, contracts and money
by Nancy Updike
(Illustration by Rob Clayton)
American copyright law, as presently written, does not
recognize moral rights . . . Nevertheless, the economic incentive for
artistic and intellectual creation that serves as the foundation for
American copyright law . . . cannot be reconciled with the inability
of artists to obtain relief for mutilation, or misrepresentation of
their work to the public on which the artists are financially
dependent. Thus courts have long granted relief for misrepresentation
of an artist's work by relying on theories outside the statutory law
of copyright, such as contract law . . . Although such decisions are
clothed in terms of proprietary right in one's creation, they also
properly vindicate the author's personal right to prevent the
presentation of his work to the public in a distorted
form.